Mitch Olson & Associates

Our purpose is supporting organisations to better understand and leverage the power of behavioural science and digital technology to make a positive difference in the lives of New Zealanders.

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We are Mitch Olson & Associates

If you are looking to get better results from digital technology then talk to us. We help create relevant, engaging and sustainable transformation through dynamic strategy and behavioural psychology.

We have expertise and experience over a range of areas.


Innovation starts with the empathy for the unmet need of a market, and the collision of ideas and people. Building culture, teams and processes around innovation is an essential capability for all growth-focused organisations.

Our Experience
  • Innovation Process and Culture
  • Human-focused Design
  • Team Structure
  • Prototyping Processes

Product Design

Design is the art of integrating a range of solutions into the simplest and most elegant possible product. In addition, an understanding of available technologies and emerging trends is critical to success.


Our Experience
  • Product Strategy
  • Technology Architecture
  • Behavioural Design
  • Machine Learning

Customer Acquisition

A best-in-class product is not enough to build a world-class organisation – its only the start. Customer Acquisition is about leveraging sales, marketing, and product virality, to build cost effective mechanisms for acquiring customers.

Our Experience
  • Market Validation
  • Customer Development
  • Customer Acquisition Strategies
  • Brand Development

Customer Engagement

Sustainable digital products and programs require bringing uncommon perspectives together to share & merge their intelligence.  We start with behavioural design and finish with a portfolio that creates short, intermediate and long-term engagement.

Our Experience
  • First Time User Experience
  • Split Testing
  • Personal profiling
  • Engagement Automation

Persuasive Technology

Technology influences what people can do.  Persuasive Technology influences what people actually do.  Persuasive Technology combines the best of behavioural science with innovative digital technology to maximise your ability to influence the behaviour that matters most.

Our Experience
  • Gamification
  • Behaviour Influence
  • Motivational psychology
  • Behavioural economics


We support boards and senior leadership teams to formulate digital strategy that creates new breakthroughs for your organisation and it customers.  We bring a practitioner’s scars that ground digital systems thinking with real-world experience.

Our Experience
  • Strategy
  • Business Intelligence & Analytics
  • Business Process Reengineering
  • Stakeholder Management

You can find out more detail about our principal’s experience on Linkedin

Contact us

People who work with us say…

  • I would confidently recommend Mitch Olson for projects that require getting the best out of people and making the most of the opportunity in front of you.

    — Dan Davis —
  • Mitch is passionate and successful. His growing public profile and leadership position within the startup, gaming and technology communities in NZ is testament to his vision and abilities.

    — Dave Insull —
  • Mitch is a ball of energy! He cuts through the haze, draws out the story and paints a picture that is easy to relate to.

    — Darrin Brinsden —
  • Mitch is one of those rare types who combines an amazing drive with sound reasoning and a true passion to push the boundaries in the technology field.

    — Campbell Anderson —
  • Mitch is definitely one smart cookie. I have a small handful of trusted advisors that I go to for help with the business, and Mitch is one of those. He’s intelligent, experienced and above all else, a top bloke to deal with!

    — Jason Westland —

Our Manifesto

We are all looking to create better outcomes for ourselves and that which we are responsible for. But what actions produce better results?

1. Self Authorship

Whenever something new is called for, it requires someone to step up and make a stand for it.  This is where all change begins.

But doing so, necessarily flies in the face of all that has come before, and all those who have played a part in creating or advocating that. Self Authorship calls us to challenge the status quo, and to live in the tension of innovation between an outdated old and a better new. (You can read more of my thoughts on Self Authorship here)

2. Empathy

All true innovation starts with an empathy for the unmet need of an individual.

Empathy is the ability to put yourself in the shoes of another person so that you can understand how they might feel, or think or act in a particular situation. When unmet needs are uncovered for large numbers of potential customers the excitement of large Total Addressable Markets beckons.

3. Originality

Originality creates better bridges between where we are, and where we want to be.

When we apply this concept to the domain of business we call it Innovation.  Originality is the opposite of habit, and is founded in a conscious choice to reawaken to the question of how best to meet someone’s needs.  Playfulness, creativity, design, humility and curiosity are all expressions of our innate capacity for being original. Originality and innovation takes us to new places.

4. Stretching

We are always more powerful and capable of greater creations than we imagine ourselves to be.

Sometimes all we need is a reminder of that. The principle of stretching lies at the core of entrepreneurship, and in fact all ambitious initiatives. Stretching beyond what we think we’re capable of is critical to building a better organisation, or a better mouse-trap. Stretching is a necessary prerequisite for reaching forward. For greatness.

5. Pride

An accurate measure of being true to your best work is your own sense of pride.

Pride is an internal and authentic measure of our sense of Doing the Right Thing and Doing the Thing Right. It’s an essential compass that we benefit from listening to. It directs our path. It measures our progress. Taking pride connects us into a world of values and meaning; a closer connection to pride always results in big wins for whatever work we’re engaged with.


These 5 values provide an effective map for creating more robust outcomes.

Blog: Downloads from us

  • The business that mistook its IT for a Digital

    18 Apr 0 Comments

    Evolution is a process that uses yesterday’s innovations as building blocks to create tomorrow’s even-more sophisticated innovations. One the consequences of these ever-increasing new levels of complexity is that we sometimes lose sight of critical characteristics that distinguish one level

    Read More →

  • Digital is not just Digital

    03 Sep 0 Comments

    One of the many wonderful facets of the digital age is that information is so readily shared.  As a society, this accelerates our rate of a learning as we stand on one anothers shoulders.  So last week when the Sunshine Coast committee of Regional Development Australia released

    Read More →

  • Why God is Digital

    03 May 0 Comments

    (This speech was given at The Project : Digital Disruption conference in Auckland, New Zealand on 30th April 2014).   Good morning everyone. Welcome to the first sermon of the conference. Today we will be exploring “Why god is digital”. So,

    Read More →

  • Innovation only makes a difference if it satisfies a customer

    20 Mar 0 Comments

    The question of how to shape strongly performing Innovation and Entrepreneurial Ecosystems is a very hot topic at the moment, and there are a growing number of programs and events that are addressing the practice.  Two years ago MIT started the

    Read More →


Contact us


  • Persuasive technology is the application of psychology within digital experiences in order to change behaviour

    — —

    — Sir Paul Callaghan —
  • INNOVATION occurs when ideas collide

    — Stephen Johnson —
  • AMBITION beats genius 99 percent of the time

    — Steve Jobs —
  • The principal mark of GENIUS is not perfection but originality, the opening of new frontiers

    — Arthur Koestler —
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