We are Mitch Olson & Associates

If you are looking to get better results from digital technology then talk to us. We help create relevant, engaging and sustainable transformation through dynamic strategy and behavioural psychology.

We have expertise and experience over a range of areas.


Innovation starts with the empathy for the unmet need of a market, and the collision of ideas and people. Building culture, teams and processes around innovation is an essential capability for all growth-focused organisations.

Our Experience
  • Innovation Process and Culture
  • Human-focused Design
  • Team Structure
  • Prototyping Processes

Product Design

Design is the art of integrating a range of solutions into the simplest and most elegant possible product. In addition, an understanding of available technologies and emerging trends is critical to success.


Our Experience
  • Product Strategy
  • Technology Architecture
  • Behavioural Design
  • Machine Learning

Customer Acquisition

A best-in-class product is not enough to build a world-class organisation – its only the start. Customer Acquisition is about leveraging sales, marketing, and product virality, to build cost effective mechanisms for acquiring customers.

Our Experience
  • Market Validation
  • Customer Development
  • Customer Acquisition Strategies
  • Brand Development

Customer Engagement

Sustainable digital products and programs require bringing uncommon perspectives together to share & merge their intelligence.  We start with behavioural design and finish with a portfolio that creates short, intermediate and long-term engagement.

Our Experience
  • First Time User Experience
  • Split Testing
  • Personal profiling
  • Engagement Automation

Persuasive Technology

Technology influences what people can do.  Persuasive Technology influences what people actually do.  Persuasive Technology combines the best of behavioural science with innovative digital technology to maximise your ability to influence the behaviour that matters most.

Our Experience
  • Gamification
  • Behaviour Influence
  • Motivational psychology
  • Behavioural economics


We support boards and senior leadership teams to formulate digital strategy that creates new breakthroughs for your organisation and it customers.  We bring a practitioner’s scars that ground digital systems thinking with real-world experience.

Our Experience
  • Strategy
  • Business Intelligence & Analytics
  • Business Process Reengineering
  • Stakeholder Management

You can find out more detail about our principal’s experience on Linkedin

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