• Persuasive technology is the application of psychology within digital experiences in order to change behaviour

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  • PROSPERITY derives from INNOVATION

    — Sir Paul Callaghan —
  • INNOVATION occurs when ideas collide

    — Stephen Johnson —
  • AMBITION beats genius 99 percent of the time

    — Steve Jobs —
  • The principal mark of GENIUS is not perfection but originality, the opening of new frontiers

    — Arthur Koestler —
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