Persuasive technology is the application of psychology within digital experiences in order to change behaviour
PROSPERITY derives from INNOVATION
Sir Paul Callaghan
INNOVATION occurs when ideas collide
AMBITION beats genius 99 percent of the time
The principal mark of GENIUS is not perfection but originality, the opening of new frontiers
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Mitch Olson & Associates. Digital. Strategy and Psychology.
© 2017 MITCH OLSON & ASSOCIATES
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