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Behavioural design
The purpose of strategy

The purpose of strategy

“The value is in what gets used, not in what gets built.”Kris Gale Digital tools only create potential One of the key indicators that strategy is working is a change in the behaviour of our customers. Strategy influences products, and products can influence people,...

Why product-person fit trumps product-market fit

Why product-person fit trumps product-market fit

Where the product ends, the market begins Imagine your team have just finished building what you arguably consider the best product of its type in the world. Sure you are biased but this product is absolutely phenomenal and everyone in the team agrees that you have...

Persuasion matters

Persuasion matters

Persuasion and its importance to your digital technology The power of digital technologies is often unrealised The rise of digital technology is transforming our lives. Digital products and programs to improve our lives are being generated at an incredible rate, and...