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Digital
The purpose of strategy

The purpose of strategy

“The value is in what gets used, not in what gets built.”Kris Gale Digital tools only create potential One of the key indicators that strategy is working is a change in the behaviour of our customers. Strategy influences products, and products can influence people,...

There is no such thing as digital strategy

There is no such thing as digital strategy

There is no "digital strategy" anymore, just strategy in a digital worldBud Caddell Digital is more than digital The word "ubiquitous" means everywhere, and aptly describes our experience with digital technology these days.  The inventions of the internet and...

The business that mistook its IT for a Digital

The business that mistook its IT for a Digital

Evolution is a process that uses yesterday’s innovations as building blocks to create tomorrow’s even-more sophisticated innovations. One the consequences of these ever-increasing new levels of complexity is that we sometimes lose sight of critical characteristics...

Digital is not just Digital

Digital is not just Digital

One of the many wonderful facets of the digital age is that information is so readily shared.  As a society, this accelerates our rate of a learning as we stand on one anothers shoulders.  So last week when the Sunshine Coast...

Why God is digital

Why God is digital

(This speech was given at The Project : Digital Disruption conference in Auckland, New Zealand). Good morning everyone. Welcome to the first sermon of the conference. Today we will be exploring "Why god is digital". So, please, extract your favourite digital...