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Strategy
Getting better

Getting better

"Nothing works better than just improving your product”Joel Spolsky Staying relevant is a challenge Technology is evolving faster and faster.  This is placing demands on individuals and organisations to get better at learning how to adapt to a dynamic...

The purpose of strategy

The purpose of strategy

“The value is in what gets used, not in what gets built.”Kris Gale Digital tools only create potential One of the key indicators that strategy is working is a change in the behaviour of our customers. Strategy influences products, and products can influence people,...

There is no such thing as digital strategy

There is no such thing as digital strategy

There is no "digital strategy" anymore, just strategy in a digital worldBud Caddell Digital is more than digital The word "ubiquitous" means everywhere, and aptly describes our experience with digital technology these days.  The inventions of the internet and...

The business that mistook its IT for a Digital

The business that mistook its IT for a Digital

Evolution is a process that uses yesterday’s innovations as building blocks to create tomorrow’s even-more sophisticated innovations. One the consequences of these ever-increasing new levels of complexity is that we sometimes lose sight of critical characteristics...