• Persuasive technology is the application of psychology within digital experiences in order to change behaviour

    — —

  • PROSPERITY derives from INNOVATION

    — Sir Paul Callaghan —

  • INNOVATION occurs when ideas collide

    — Stephen Johnson —

  • AMBITION beats genius 99 percent of the time

    — Steve Jobs —

  • The principal mark of GENIUS is not perfection but originality, the opening of new frontiers

    — Arthur Koestler —

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