We are Mitch Olson & Associates
If you are looking to get better results from digital technology then talk to us. We help create relevant, engaging and sustainable transformation through dynamic strategy and behavioural psychology.
These are the projects we are currently engaged with.
A design agency & innovation lab focused on supporting people to flourish. We are a cross-disciplinary team of designers, behavioural scientists, technologists and innovators. We research, design, develop, and deliver programs, products and platforms for individuals, organisations, and communities to flourish.
Learn more at flourishlabs.org
EXpotential provides real-time insights into the leadership capabilities and cultural nuances of any organisation. This allows them to have a more engaged workforce, ultimately leading to better results.
Learn more at expotential.co
Our wellbeing and hauora directly affect our ability to do our jobs, maintain healthyrelationships and cope with stressful situations. Welltrack enables organisations to track the well-being and resilience of the people that matter to them.
Learn more at welltrack.nz
Mitch Olson & Associates bring real-world experience and uncommon insight to the challenges and opportunities of Digital Strategy and Digital Psychology in helping to build organisations that survive and thrive in our increasingly rapidly changing world.
Learn more on this page
These are other projects and investments we are, or have been, involved in
You can find out more detail about our principal’s experience on Linkedin
Contact usOur Manifesto
We are all looking to create better outcomes for ourselves and that which we are responsible for. But what actions produce better results?
1. Self Authorship
Whenever something new is called for, it requires someone to step up and make a stand for it. This is where all change begins.
But doing so, necessarily flies in the face of all that has come before, and all those who have played a part in creating or advocating that. Self Authorship calls us to challenge the status quo, and to live in the tension of innovation between an outdated old and a better new. (You can read more of my thoughts on Self Authorship here)
2. Empathy
All true innovation starts with an empathy for the unmet need of an individual.
Empathy is the ability to put yourself in the shoes of another person so that you can understand how they might feel, or think or act in a particular situation. When unmet needs are uncovered for large numbers of potential customers the excitement of large Total Addressable Markets beckons.
3. Originality
Originality creates better bridges between where we are, and where we want to be.
When we apply this concept to the domain of business we call it Innovation. Originality is the opposite of habit, and is founded in a conscious choice to reawaken to the question of how best to meet someone’s needs. Playfulness, creativity, design, humility and curiosity are all expressions of our innate capacity for being original. Originality and innovation takes us to new places.
4. Stretching
We are always more powerful and capable of greater creations than we imagine ourselves to be.
Sometimes all we need is a reminder of that. The principle of stretching lies at the core of entrepreneurship, and in fact all ambitious initiatives. Stretching beyond what we think we’re capable of is critical to building a better organisation, or a better mouse-trap. Stretching is a necessary prerequisite for reaching forward. For greatness.
5. Pride
An accurate measure of being true to your best work is your own sense of pride.
Pride is an internal and authentic measure of our sense of Doing the Right Thing and Doing the Thing Right. It’s an essential compass that we benefit from listening to. It directs our path. It measures our progress. Taking pride connects us into a world of values and meaning; a closer connection to pride always results in big wins for whatever work we’re engaged with.
These 5 values provide an effective map for creating more robust outcomes.
Blog: Downloads from us
The business that mistook its IT for a Digital
18 Apr 0 CommentsEvolution is a process that uses yesterday’s innovations as building blocks to create tomorrow’s even-more sophisticated innovations. One the consequences of these ever-increasing new levels of complexity is that we sometimes lose sight of critical characteristics that distinguish one level
Digital is not just Digital
03 Sep 0 CommentsOne of the many wonderful facets of the digital age is that information is so readily shared. As a society, this accelerates our rate of a learning as we stand on one anothers shoulders. So last week when the Sunshine Coast committee of Regional Development Australia released
Why God is Digital
03 May 0 Comments(This speech was given at The Project : Digital Disruption conference in Auckland, New Zealand on 30th April 2014). Good morning everyone. Welcome to the first sermon of the conference. Today we will be exploring “Why god is digital”. So,
Innovation only makes a difference if it satisfies a customer
20 Mar 0 CommentsThe question of how to shape strongly performing Innovation and Entrepreneurial Ecosystems is a very hot topic at the moment, and there are a growing number of programs and events that are addressing the practice. Two years ago MIT started the
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